Not necessarily being a follower of high fashion, I don’t always understand the world of high-profile prestige brands. Luckily, this week’s film doesn’t require any insider knowledge of trending styles, though it does embody the spirit of exaggerations like “I’d die for those shoes” or “kill for that coat.” Maybe a bit too literally. Either way, brace yourself for the first groundbreaking killer jeans film on the Collab (and likely last unless a franchise is born).
Just ahead of the launch of a major fashion company’s miraculous shaping jeans, a pair of the pants comes to life, driven by a thirst for vengeance and blood.
Young tenderhearted Libby is eager to start a job with The Canadian Cotton Clothiers, a trendy yet ethical fashion brand. As they say in the South, bless her heart. Libby is a seasonal worker who has been hired by manager Craig to support the launch of Super Shapers, a revolutionary new product. These jeans are woven from cotton grown in experimental fields in India and promise to use heat-activated technology to mold themselves to the wearer’s shape in the most form-flattering way possible. By no means is this the stuff from which nightmares are made.
With a single-minded focus on the CCC brand and maintaining their own “ecosystems” (the section of the store they are responsible for), Libby’s coworkers are largely vain narcissists who have no time to help the new hire. The exception is Shruti, who is totally checked out of her job and unwilling to assist anyone, but in more of a Daria way than anything else.
Because the clothes at The CCC are on the cutting edge of fashion (and employees are required to buy and wear the brand while on the clock), theft is a major problem at the store. Though certainly the message of the film invites us to question who is stealing from whom. Craig often looks the other way on violations of company policy (particularly when he is perpetrating them), but draws the line when employee Jemma arrives for the launch wearing a pair of the currently unreleased jeans. Instructed to change clothes before the company’s CEO Harold arrives to deliver a stirring motivational speech, it turns out the pants are exactly the kind of fashion statement you would be caught dead in. Because the pants kill her.
Ahead of the launch day, the store will be on complete lockdown, with employees locked in the building and prohibited access to their devices as they prepare the store overnight. The one exception will be a visit from YouTube star & influencer Peyton Jewels, who will be granted an exclusive preview to promote the Super Shapers to her followers. This will allow for 10 minutes total when the lockdown is lifted as Peyton enters and leaves the premises, aka the setup of a classic horror dilemma.
Unsurprisingly, the bodies begin to pile up. When Libby finds the body of Jemma, Craig is determined to cover up the death until Super Shapers have launched. As a result, all hell breaks loose when Peyton visits and begins filming. When Libby and Shruti realize the jeans will temporarily stop the violent rampage to appreciate the sounds of Bollywood musical numbers, they learn the pants have a sort of humanity. Is this the key to declaring the new fashion trend officially over?
3/5 Pink Panther Heads
I will give this one a lot of credit for originality. Has there ever been a horror film about a killer pair of pants that’s also a critique of fast fashion and the questionable ethics of an industry built on exploiting extremely underpaid and highly dangerous labor? Well, this is the one.
On a technical note, I appreciate the…level of emotion the filmmakers are able to convey through the pants. Is a weird sentence to type. The, uh, green screen actor(?) gives authentic movement to the jeans, allowing them to convey menace and even joy as the scene demands. Lighting and sound effects work together to create genuine moments of suspense (and quite a few gory deaths).
All of this being said, there are some issues with the film’s approach. The short run time and the number of characters whose sole purpose is to die make it difficult to invest in the storyline. I can somewhat root for Shruti, but even she falls a bit flat for me. Libby is our lead and the way her youthful optimism is exaggerated is annoying AF. The majority of the other characters are so awful that it’s clear early on they will die, but none of these deaths really feel like a big payoff. I would have liked the story to focus in on these horrible characters, honestly, rather than trying to have it both ways.
While I always appreciate a piece with some social commentary, this one is extremely heavy-handed. The over-the-top dialogue gets old fast, and a lot of the representation of India and Indian characters comes off as pretty stereotypical. I got a little bit of a kick from the Super Shapers’ SS logo being a very clear nod to the scary Nazi death squads…but only the first couple of times it appeared onscreen. This also got pretty old, as did the lack of nuance or trust in the audience to connect the dots.
No regrets on watching this one, but it didn’t change my life like a pair of Super Shapers or even particularly challenge my participation in morally reprehensible systems of production. Though I will avoid purchasing new clothes for at least a week or two. Probably.